The Power of Starting

How Sip N’ Pass Shareable ‘Shine Turned an Idea Into a Business

Recently, we sat down with the Moxie Creative team–the architects of the Sip N’ Pass brand–for their Behind the Brand podcast. Moxies Taylor and Kelly sit down with Jon, our co-founder, to discuss the journey of turning a long-held dream into a reality. They explore the challenges faced in branding and product development and the importance of taking the first step in entrepreneurship.

Jon shares insights from his 20-year journey to launch a unique moonshine product, emphasizing the significance of collaboration, market research, and perseverance. The conversation highlights the emotional aspects of branding and the excitement of finally bringing a product to market.

Takeaways

• Have you ever had an idea that you’ve talked about for years but never acted on? The most important step is starting.
• Everything is out there that you need to get started, free resources like podcasts, books, and networking go a long way.
• You have to trust the process when starting a new business.
• The Sip n’ Pass team wanted something to pop on a shelf. The right branding goes a long way with accomplishing that.
• Working with the right marketing team can make the process easier when launching a new product to the market.